Is 40 the new 30? Absolutely 40+

The effects of hormonal changes that occur in the 40s may require some simple tweaks to your routine to ensure you make it through the decade with a prolonged youthful glow. Menopausal skin suffers from collagen changes and slow regeneration, thus resulting in thin skin, loose jowls, wrinkles, and folds.
Cleansing
A thorough cleansing program must purge all types of impurities Oil-based substances such as excess sebum and makeup as well as Water-based substances such as old skin cells, dust, bacteria, and perspiration.
Carefully clean the skin area to treat with EVENSWISS® MOISTURIZING CLEANSING FOAM or EVENSWISS® PURIFYING CLEANSING FOAM and afterwards refresh it with EVENSWISS® FACIAL TONIC.

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Fine lines & wrinkles
This decade might also bring more pronounced wrinkles. Also evident: horizontal lines on your forehead and maybe some fine creases on your neck.

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- EVENSWISS® Wrinkle Natural Botox Serum - BOOSTER No1
- EVENSWISS® Rejuvenating Eye Complex
- EVENSWISS® Rich Regenerating Cream
Cellulite
Juggling career, family and friends in your 40's will not leave you enough time for your beauty routine. Nevertheless if you suffer from cellulite you should continue fighting it.

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Dehydration
In the forties, your epidermis (the outer skin layer) is likely to become considerably drier and thicker because its cells (keratinocytes) are not replaced as quickly as before.
To avoid dehydration in your skin, a proper protecting program should be implemented, which supply hydrolphic substances to the Stratum Corneum that will attract and retain moisture. These substances will also restore and maintain the barrier of your skin to prevent further water loss.

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Pigmentation
Skin pigmentation problems, such as blotchiness and age spots, are exceedingly common after 40. Most are caused by abnormal (usually increased) production of the skin pigment melanin. Oftentimes this problem can be improved by topical skin lightening agents, most of which inhibit the synthesis of melanin.

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Loose skin
Once you're in your 40s, you may start to see the effects of skin aging and sun damage on your neck. A skin serum with retinol will help keep this area looking smooth, firm and even-toned

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Hair loss
During perimenopause, when a woman is in her forties, fluctuations in the levels of these hormones cause internal imbalances that exacerbate the natural hair loss that occurs as a symptom of aging.

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Special care
Many problems of the 40+ year-old skin may be stubborn enough to resist topical agents and other simple self-administered treatments. At that time, you should consider second-line treatments/procedures usually performed by medical professionals. Abrasive Treatments may cause a chemical burn that peels away the top layer of your skin to stimulate growth of new skin.
